The Hyundai Equus’s styling may not be directly attempting to pull the wool over anyone’s eyes, though the droves of people who stop curiously to check it out may suggest otherwise.
Hyundai doesn’t put their stylized “H” badge anywhere on the Equus, inside or out, other than the trunk lid. Even the rims and steering wheel wear the Equus’s flying ‘bird’ badge instead—which is repeated on the front of the hood.
It’s a badge unfamiliar to virtually everyone who sees it—and if made to guess, most folks wonder if the Equus is a Maybach, Bentley or other similarly unattainable luxo-cruiser.
Maybach? Bentley?
“Look what we can do”
Yep. Of course—it’s a Hyundai, and one executed as little more than a rolling statement designed to challenge far pricier luxury brands. With flagship models from Germany and Japan in its sights, Equus promises world-class levels of comfort, space and engineering at a bargain price. The Mercedes S-Class, Audi A8 and BMW 7-Series are all competitors.
Well, sort of.
Sure—nobody shopping out a 750i is likely to stop off at their local Hyundai dealership, but lately, the Korean brand is on a bit of a rampage. As such, the Equus isn’t intended to be a chart-topper or even particularly popular: it’s simply a 4,400 lb. display of ‘look what we can do’.
Korean Bling
If there’s such thing as a Korean Mafia, the Equus would be their car of choice. In black, of course. Acres of chrome bling, requisite 20-inch wheels and glittered, LED-accented headlights draw stares in, while the puzzling rarity keeps the attention of most nearby. The Equus isn’t perhaps instantly striking in terms of overall detail, but an inspection of its lines and shapes is rewarding.
It’s the opposite for the cabin-- which imparts a high-end feel from first glance. There’s wood and stitched leather everywhere, excellent build quality, very comfortable seating, and even a massage function for the driver’s perch. Everything readily touchable is buttery soft, and it even smells expensive.
Hyundai doesn’t put their stylized “H” badge anywhere on the Equus, inside or out, other than the trunk lid. Even the rims and steering wheel wear the Equus’s flying ‘bird’ badge instead—which is repeated on the front of the hood.
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| The Hyundai Equus’s styling may not be directly attempting to pull the wool over anyone’s eyes, though the droves of people who stop curiously to check it out may suggest otherwise. (Photo: Justin Pritchard/Auto123.com) |
It’s a badge unfamiliar to virtually everyone who sees it—and if made to guess, most folks wonder if the Equus is a Maybach, Bentley or other similarly unattainable luxo-cruiser.
Maybach? Bentley?
“Look what we can do”
Yep. Of course—it’s a Hyundai, and one executed as little more than a rolling statement designed to challenge far pricier luxury brands. With flagship models from Germany and Japan in its sights, Equus promises world-class levels of comfort, space and engineering at a bargain price. The Mercedes S-Class, Audi A8 and BMW 7-Series are all competitors.
Well, sort of.
Sure—nobody shopping out a 750i is likely to stop off at their local Hyundai dealership, but lately, the Korean brand is on a bit of a rampage. As such, the Equus isn’t intended to be a chart-topper or even particularly popular: it’s simply a 4,400 lb. display of ‘look what we can do’.
Korean Bling
If there’s such thing as a Korean Mafia, the Equus would be their car of choice. In black, of course. Acres of chrome bling, requisite 20-inch wheels and glittered, LED-accented headlights draw stares in, while the puzzling rarity keeps the attention of most nearby. The Equus isn’t perhaps instantly striking in terms of overall detail, but an inspection of its lines and shapes is rewarding.
It’s the opposite for the cabin-- which imparts a high-end feel from first glance. There’s wood and stitched leather everywhere, excellent build quality, very comfortable seating, and even a massage function for the driver’s perch. Everything readily touchable is buttery soft, and it even smells expensive.
 |
| The cabin imparts a high-end feel from first glance. (Photo: Justin Pritchard/Auto123.com) |