Is This the Next-Gen Ranger?
Strange but true: did you know that outside of the United States, the world's largest pickup truck market belongs to the small Asian country, Thailand? Of course, the word truck is taken into a different context there.
Currently, Thailand is the home to no less than five compact trucks, most of which wear Japanese brands. They include the new Mitsubishi Triton, Toyota Hi-Lux, Isuzu D-Max/Rodeo, Mazda B-Series, and most relevantly, the Ford Ranger. With the exception of the North American market, the majority of the world's Rangers are built in Ford's
Prior to the 4-Trac seeing prototype production, Ford's research team investigated the buying audience to find out exactly what they wanted in a truck. Aside from durability and reliability, owners and would-be buyers alike needed a product that not only was up to various work and play related hauling tasks, but also one that looked cool - the latter not exactly part of the docile-looking Ranger package. Adding flare would also help Ford to target a younger audience group. Recent Articles
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