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2005 Kia Sportage Preview

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Alex Law
High-content, low-price Sportage SUV from Kia
High-content, low-price Sportage SUV from Kia

Given the growing popularity of the entry-level compact SUV segment, the arrival of a model with a low price, high content, a growing reputation for quality, and an outstanding warranty should elicit significant buyer attention.

Returning early in 2005 from a five-year sabbatical, Kia Sportage (rhymes with montage) will fit carefully below the popular and larger Sorento in the Korean firm's lineup. How carefully?

Well, the MSRPs for the 2005 Sportage start at $19,995 and end at $29,500, which is $450 below the starting point for the larger Sorento.

With Sportage as with its other marques, Kia Canada is using its no-options policy, offering specifically equipped models at separate price points with no options. So there are four models with the 2-litre inline-four and three with the 2.7-litre V-6.

With the inline-four, the base unit (at $19,995) is the front-drive LX with the five-speed manual transmission. The standard equipment level is high, because that's Kia's thing. It includes 16-alloy wheels, dual front, side and curtain airbags, anti-lock disc brakes, cruise control, traction control and electronic stability control, power windows and locks, multi-adjustable and fold-flat rear seats, and an AM/FM/CD six-speaker audio system.

When you consider that you get all that (air conditioning and remote locking being the major missing features) for that much money and it's all covered by the company's exceptional five-year or 100,000-km, bumper-to-bumper warranty with free roadside assistance, the charm of Kia for growing numbers of buyers is easy to appreciate. That lineup of safety items is impressively, but particularly the six airbags and stability control.

People looking for low-cost basic transportation could probably live with the base package, but many of them would likely want to step up to the LX-Convenience at $21,750, since that includes air, remote locks, heated outside lamps and such frivolous stuff as chrome accents and fog lamps. That price jump's a little pushy on Kia's part, it seems to me, but it's not a bank-buster.

If you want or need the four-speed automatic with pseudo-manual shift capability, the LX-Convenience package costs $22,750.

To get an LX-Convenience with all-wheel-drive, you have to pay $23,750 and take it with a five-speed manual, no automatic available.

The next step on the Sportage price ladder is $24,995, and that includes the extra power of the V-6 and the ease of the four-speed automatic, plus a roof rack and a cargo cover on top of what the LX-Convenience model offers. That equipment level with all-wheel-drive is $26,995.

For $29,500 you get the EX-Luxury model, which includes the V-6, the automatic shifter, all-wheel-drive and such self-indulgencies as leather, heated front seats, a trip computer, a power slide/tilt sunroof, better tires, an MP3 player with the sound system, a woodgrain centre console, and body-colour exterior door handles.

Like most of the vehicles in this segment, Sportage will be easy to enter and exit, it will start and behave with competence, and will offer surprising amounts of comfort, convenience and safety. But it will also not cost much up front or through the next five years. Kia's even included three free oil changes (oil and labor included) every 12 months for as long as you own the car.
Alex Law
Alex Law
Automotive expert