Among the many global debuts by Ford at Auto Shanghai 2013 was a concept with a very familiar name: Escort.
Light-years away from the model that enjoyed tremendous sales success from 1968-2000, the new Ford Escort Concept draws inspiration from the current Focus, with sleek lines that reportedly foreshadow a future compact sedan. While initially developed for the Chinese market, it could eventually bolster Ford's global car lineup.
“This compact concept highlights the strength of our global One Ford approach to vehicle design, and represents how we can make use of our global design language to bring refined designs to attainable vehicles,” said Jim Farley, executive vice president, Global Marketing, Sales and Service and Lincoln, Ford Motor Company. “Designed with the Chinese consumer in mind, the new Escort Concept has the potential to strengthen our product portfolio here in China as we take advantage of opportunities for diversification within the compact car segment.”
Ford is showcasing 15 other new products at Auto Shanghai 2013, including the Mondeo, Fiesta ST, EcoSport, and Kuga.
Light-years away from the model that enjoyed tremendous sales success from 1968-2000, the new Ford Escort Concept draws inspiration from the current Focus, with sleek lines that reportedly foreshadow a future compact sedan. While initially developed for the Chinese market, it could eventually bolster Ford's global car lineup.
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| Photo: Ford |
“This compact concept highlights the strength of our global One Ford approach to vehicle design, and represents how we can make use of our global design language to bring refined designs to attainable vehicles,” said Jim Farley, executive vice president, Global Marketing, Sales and Service and Lincoln, Ford Motor Company. “Designed with the Chinese consumer in mind, the new Escort Concept has the potential to strengthen our product portfolio here in China as we take advantage of opportunities for diversification within the compact car segment.”
Ford is showcasing 15 other new products at Auto Shanghai 2013, including the Mondeo, Fiesta ST, EcoSport, and Kuga.