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Quick interview with David Greenberg, Vice-President, General Marketing for Ford of Canada

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Michel Deslauriers
How will 2007 look for Ford?

Last year, Ford of Canada saw a sales increase of 8%, while our sales in the United States were down 8%. By the way, sales of the Ranger went up 60%! So things are looking good here.

Christine Hollander, center, Public Affairs Manager and David Greenberg, right, General Marketing for Ford of Canada
How do you feel about the new Escape?


The Escape has been the best-selling vehicle in its category for the last 6 years. The new Escape should continue that trend.

With all the new full-size pickups this year, including the Chevy Silverado, GMC Sierra and Toyota Tundra, is the 2008 Super Duty ready for battle?

Yes. The new Super Duty is very competitive, and can go head to head with the GM pickups anytime. Have you seen inside the truck? I think you will be pleased.

How is the Edge doing?

Great! The Edge is leaving dealer lots within 48 hours, so it's selling well, and we're very pleased with that.

Finally, looking at the recent name changes at Lincoln, will the Navigator also change its name sometime?

No, the Navigator will keep its name, as the model's notoriety is pretty high. The rest have been changed so that, like other luxury manufacturers, the Lincoln brand stands out better.
Michel Deslauriers
Michel Deslauriers
Automotive expert
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