2004 Mitsubishi Galant Ralliart Concept

Japan's Alternative Brand Showing a Bold New Face

Gorgeous, bold, dynamic, racy; all words voiced after Mitsubishi Motors North America, Inc. (MMNA) introduced its ultra-stylish

"SEMA provides us with the opportunity to showcase our products and design ideas to a discerning audience," said Ian Beavis, now ex-senior VP, marketing for MMNA. (Photo: Mitsubishi Motors North America)

Cypress, California designed Ralliart concepts at the Specialty Equipment Market Association (SEMA) tradeshow in Las Vegas on November 1st, last year.

"Mitsubishi cars and SUVs have a worldwide reputation for performance and aggressive styling," commented Ian Beavis, now ex-senior vice president, marketing for MMNA. "SEMA provides us with the opportunity to showcase our products and design ideas to a discerning audience."

While MMNA's Galant midsize sedan and Endeavor midsize crossover sport utility are already considered at the top of their

If Mitsubishi builds the prototypes, which is expected, it will spice up its eight model lineup with three Ralliart production cars. (Photo: Mitsubishi Motors North America)

respective market segments, when it comes to driving dynamics and racy styling, they're are about to move up a significant notch, that is if Mitsubishi actually builds the Ralliart versions of each.

Mitsubishi's North American division already sells one Ralliart model that was also on display at SEMA, a street-tuned Lancer featuring components from the brand's Lancer EVO VIII as well as parts exclusive to the model. If Mitsubishi follows through and builds the prototypes, which is expected, it will spice up its eight model lineup (including the new Raider pickup truck) with three Ralliart production cars.