2005 Lexus LF-A Concept

Transforming Perceptions with 500-HP Super-Coupe

Lexus, the world's most dependable nameplate according to third-party analytical firm J. D. Power and Associates,

The dependable, and traditionally blandly styled Lexus brand is beginning to shake up preconceptions. (Photo: Trevor Hofmann, Canadian Auto Press)

doesn't sell as many luxury sedans as market leaders BMW and Mercedes-Benz, despite offering as many features, equally luxurious interiors and lower prices.

What's the problem? Bland styling. Years of criticism from the automotive press, and other sources, have caused those that lead the Toyota division to rethink its conservative image, allowing the artistic stylists that make up its design team the opportunity to stretch their collective muscles in order to dream up a new kind of Lexus.

The result has been a design language Lexus calls L-Finesse, and three, extremely attractive concepts shown over the last couple of years.

"Over the last two years, a new styling philosophy that we call L-Finesse, has taken shape at Lexus Design," said Wahei Hirai,

"Over the last two years, a new styling philosophy that we call L-Finesse, has taken shape at Lexus Design," said Wahei Hirai, TMC's global managing officer of design. (Photo: Trevor Hofmann, Canadian Auto Press)

Toyota Motor Corporation's global managing officer of design. "What has emerged from this two-year journey is not just a new direction in philosophy. It is a new design language, based on the dynamism and inherent contrast between simplicity and elegance."

The first L-Finesse concept was the HPX concept, a stylish station wagon cum sport utility crossover that would fit very well into the Japanese brand's current lineup, is expected to get the nod for production - or at least something similar should be forthcoming.