The new 2016 Hyundai Tucson has enjoyed a lot of success among Canadian families since debuting late last year, and most of that is the result of an online-focused campaign launched in May called “Full of Life.”
The ads, starring social media celebrities @JayAlvarrez and @AlexisRen, helped many new consumers from the younger generations discover all the attributes of the compact crossover. The pair also posted numerous short clips on their respective Instagram accounts.
As it turned out, sales of the Hyundai Tucson jumped 82% in May and a whopping 314% in June over the same months in 2015.
How much does car advertising influence you?