Auto shows are a golden opportunity for manufacturers to showcase their know-how and expertise. Known for its innovative stands, Ford has been extra creative for the upcoming Chicago show in demonstrating the efficiency of the 2011 Explorer’s Terrain Management System – with a teeter-totter.
A professional driver will welcome visitors looking to learn more about the SUV’s system. The trail starts out on a narrow sand track that shows how the vehicle handles on an unpaved road.
Next, the Explorer climbs a 22-degree incline. At the apex of the teeter-totter, the ramp plunges down and the Explorer will confidently begin its descent.
Developed by Ford, the Explorer’s playground extends over about 5,000 square feet, while the ramp, custom built for the event over a period of two weeks, measures 30 feet long by 4 feet high.
Competition is fierce in the auto industry, and manufacturers have to be extremely imaginative if they want to promote their products and attract attention. Looks like mission accomplished for Ford.
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| Photo: Ford (Press ESC to stop the animation) |
A professional driver will welcome visitors looking to learn more about the SUV’s system. The trail starts out on a narrow sand track that shows how the vehicle handles on an unpaved road.
Next, the Explorer climbs a 22-degree incline. At the apex of the teeter-totter, the ramp plunges down and the Explorer will confidently begin its descent.
Developed by Ford, the Explorer’s playground extends over about 5,000 square feet, while the ramp, custom built for the event over a period of two weeks, measures 30 feet long by 4 feet high.
Competition is fierce in the auto industry, and manufacturers have to be extremely imaginative if they want to promote their products and attract attention. Looks like mission accomplished for Ford.