Quick Change Artist Built to Personal Size Making Life Easier for Women and Men
Quick Change Artist Built to Personal Size Making Life Easier for Women and Men
Volvo Cars of Canada Ltd. has made its first and only Canadian stop in Vancouver, B.C. to showcase a car that has been years in the making, and in so doing become history in the making. Better known as YCC, or "Your Concept Car," it is the first concept car that has been completely designed by women. The YCC debuted last year for the first time in Geneva and has received much attention from industry professionals to car enthusiasts.
After YCC was put into action, a team of nine was formed and in charge of the whole car; from decision making, to exterior styling, to interior trim, it was all women. In order to put the ideas onto paper, Tatiana Butovitsch Temm, the project communications manager commented, "For the first few weeks, we just
Through the collaboration of ideas sprung the thesis for the project. Temm remarked, at a recent press conference in Vancouver, that the thesis came from the thought that, "if you meet the expectations of women, you exceed the expectations of men." The car is built with everything a man would want, and then some to fulfill the needs of women. Recent Articles
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