Fans of the Star Wars films are, unsurprisingly, on pins and needles awaiting the release of the next chapter in the series. Star Wars: The Last Jedi opens in theatres on December 15. And as it had done previously with Rogue One, Japanese automaker Nissan is partnering with Lucasfilm for a marketing campaign that will, this time around, promote the company’s Intelligent Mobility strategy.
In the minds of many consumers, electric cars and autonomous driving remain for the most part in the realm of science fiction. And yet Nissan already offers, on its vehicles, automatic emergency braking and a blind-spot warning system. The company will also integrate its new ProPILOT technology in upcoming models like the new 2018 Nissan LEAF and the 2018 Rogue (click on the latter link for more details on how the technology works).
Here is the first of a series of five different ads that will aim to inform consumers about Intelligent Mobility and future technologies being developed by Nissan:
And that’s not all: official Star Wars accessories will also be available (in limited quantities) at Nissan dealerships for buyers who want to personalize their 2018 Sentra, Altima or Rogue. These include rear bumper protectors, floor mats and even cup-holder inserts with First Order and Resistance emblem, so you can conveniently choose the light side or the dark side!