On sale since May 15th, the Primacy MXV4 is a performance tire that replaces the Energy MXV4 series within Michelin's product lineup.
This tire was designed for what the company calls its "accidental customers". These are people who have recently bought a car that originally came with H- or V-rated tires that looked cool and improved the appearance of their vehicle. However, these tires wear more quickly, and when the time comes to replace them, these people are unpleasantly surprised when they see the bill.
The Primacy MXV4 satisfies the needs of these customers: impressive performance, unbeatable durability, and a 100,000-mile warranty. Using a construction technology Michelin calls MaxTouch, the tire wears more slowly and more uniformly.
Their new tire offers comfort, a quieter ride and shorter braking distances on wet surfaces than its rivals, the Goodyear Eagle and Bridgestone Turanza. According to Michelin, the braking distance in the rain between the Primacy MXV4 and the others is shorter by 10 to 12 feet.
The Primacy MXV4 has a durability rating of 620, which is pretty high, as well as an "A" rating for both traction and temperature measurements. There are 32 available dimensions spanning from 15 to 18 inches in diameter. Pricing ranges from $174 to $317 a tire.
So, it's a better-performing tire that's also comfortable and that will last a long time.
For trucks and SUVs, Michelin is launching the LTX A/T² in August. This tire replaces the LTX A/T which has been in the product lineup for the last 13 years.
The company understands that the vast majority of SUV owners mainly drive their vehicle on the road, along with the occasional off-road venture. However, these customers want one tire set that can do it all; comfortable on pavement, yet capable in the trails.
In addition, an important purchase factor is the tire's tread pattern: it actually has to look good to go along with their truck or SUV.
The new LTX A/T² is the answer. And since the truck and SUV market is expected to keep growing despite the rise in gas prices, the company had to make sure of having a competitive product.
As for competition, Michelin mentions the Goodyear Wrangler SilentArmor and the Bridgestone Dueler A/T Revo. According to the company, tests have concluded that the LTX A/T² was superior then the others in terms of off-road capability, ride comfort and quietness. And the durability of their tire proved to be 30% greater, once again thanks to their MaxTouch Construction characteristic.
Pricing has not yet been announced, but I was assured that the new tire would cost only 5% more than the Goodyear Wrangler; that's a good value, if the announced durability advantage ends up being true.
Unlike the actual LTX A/T that only offers 10 sizes, the new A/T² proposes no less than 32 dimensions. The treadwear rating is 500, and the traction and temperature ratings are "A" and "B", respectively.
photo:Michelin
This tire was designed for what the company calls its "accidental customers". These are people who have recently bought a car that originally came with H- or V-rated tires that looked cool and improved the appearance of their vehicle. However, these tires wear more quickly, and when the time comes to replace them, these people are unpleasantly surprised when they see the bill.
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| Michelin Primacy MXV4 |
The Primacy MXV4 satisfies the needs of these customers: impressive performance, unbeatable durability, and a 100,000-mile warranty. Using a construction technology Michelin calls MaxTouch, the tire wears more slowly and more uniformly.
Their new tire offers comfort, a quieter ride and shorter braking distances on wet surfaces than its rivals, the Goodyear Eagle and Bridgestone Turanza. According to Michelin, the braking distance in the rain between the Primacy MXV4 and the others is shorter by 10 to 12 feet.
The Primacy MXV4 has a durability rating of 620, which is pretty high, as well as an "A" rating for both traction and temperature measurements. There are 32 available dimensions spanning from 15 to 18 inches in diameter. Pricing ranges from $174 to $317 a tire.
So, it's a better-performing tire that's also comfortable and that will last a long time.
For trucks and SUVs, Michelin is launching the LTX A/T² in August. This tire replaces the LTX A/T which has been in the product lineup for the last 13 years.
The company understands that the vast majority of SUV owners mainly drive their vehicle on the road, along with the occasional off-road venture. However, these customers want one tire set that can do it all; comfortable on pavement, yet capable in the trails.
In addition, an important purchase factor is the tire's tread pattern: it actually has to look good to go along with their truck or SUV.
The new LTX A/T² is the answer. And since the truck and SUV market is expected to keep growing despite the rise in gas prices, the company had to make sure of having a competitive product.
 |
| Michelin LTX A/T² |
As for competition, Michelin mentions the Goodyear Wrangler SilentArmor and the Bridgestone Dueler A/T Revo. According to the company, tests have concluded that the LTX A/T² was superior then the others in terms of off-road capability, ride comfort and quietness. And the durability of their tire proved to be 30% greater, once again thanks to their MaxTouch Construction characteristic.
Pricing has not yet been announced, but I was assured that the new tire would cost only 5% more than the Goodyear Wrangler; that's a good value, if the announced durability advantage ends up being true.
Unlike the actual LTX A/T that only offers 10 sizes, the new A/T² proposes no less than 32 dimensions. The treadwear rating is 500, and the traction and temperature ratings are "A" and "B", respectively.
photo:Michelin